How to make your marketing more effective? Richard Bishara Tips

For some people, marketing is not a science but real art. Some business leaders think it is magicians' business. They are convinced, as the sun goes down tonight, marketing will drain their cash. While its costs are apparent, its results don't always appear at first glance.

Are you active in marketing? Do you want to act positively on the results of your business? Do you want to explore your goals? Here are Richard Bishara's tips to keep in mind to make your marketing more effective.

Take your chance

Not every product, service, or idea is launched blindly. We cannot know their destiny until we put them on the market. Some will die prematurely, others will experience tremendous success. However, any marketing manager must calculate his risks and differentiate himself as much as possible from his competitors.

Many inventors failed in many launches before they hit the mark. They were then able to reach people, their market, show them the interest of their invention, touch us in our sensitivity. Why did they succeed one day? Because they learned from their failures and started over using other marketing strategies.

Don't be afraid to leave your comfort zone. Try new things. If you're afraid of shooting yourself in the foot, test your inventions and new products, on a sample of your market. Or why not, offer them to your acquaintances to the know-how they feel.

Copy and invent

You may have heard of The Good Artist Creates, The Best Chipe. There is nothing wrong with borrowing a good idea that has already been successful. Even if it comes from another company, or why not, from one of your competitors, you can adapt it and make it your own. Just make sure that it is aimed at your target customers and that it is not a simple copy, without any interest.

A large number of companies participate in trade fairs. They advertise on the web. They offer an iPad to attract more customers. They provide free training in the form of a web conference ...
Observe around you and take note. How do other businesses get the attention of new customers? How do they increase their turnover? What works and what fails? The ingenuity of your marketing idea is irrelevant until it produces results.

Marketing innovation & tradition

Keep your marketing actions that have already been proven. New marketing approaches such as social networks or the animation of communities on the web are working very well. But when it comes to budgeting your expenses and measuring the risk to your popularity, keep in mind that there are good, old fashioned marketing methods that are still effective today.

If you want to try to attract new customers through Facebook, why not. But don't drop your operators or your flyers. So if Facebook doesn't get you what you hoped for, you won't have thrown all your eggs in one basket and keep your success.

Don't forget how you succeeded

This sounds a little simplistic and yet it doesn't get much more true: If a marketing method works, stick with it. Some companies are distracted by new ways of approaching their market. Their sales team, their marketing agency, and their partners are always challenged to find innovative ideas.

Ok, it is indeed very fair to look for new ideas to present your offer. But never throw away your winning strategies. Don't stop your winning marketing campaigns and actions.

Conclusion
According to Richard Bishara NJ Successful marketers have some common factors:

• their marketing target is clearly identified, we know who the target customers are
• their strategy is easily translated into concrete actions to be carried out
• they are implemented with enthusiasm and vigor

Good marketing starts with strategic and logical thinking. But it won't do any good if your team doesn't follow you. You have to generate enthusiasm.

• Have you ever used one of these tips? Which?
• Share your other marketing tips in the comments.

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