Richard Bishara | Digital Marketing Expert New Jersey
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​Richard Bishara New Jersey

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With a strong academic background and over a decade of experience, Richard Bishara has become an expert in his second profession, digital marketing. His first profession as a civil engineer significantly impacted his family's business in the oil industry, where he spent four years designing and building gas stations following his graduation from the Technion - Institute of Technology.

Moving to the USA, he discovered a new passion for marketing and engaged in further study in that field. While studying, Richard took jobs as a freelancer, working in digital marketing.

Gaining expertise in web programming and development, he was able to create and build customized software suites and platforms with superior functionality that were used to good effect in his marketing plans. Richard Bishara has built a good reputation in various industries like marketing, business and web development, design, finance, freight and auto transportation, real estate, and e-commerce.

​He has utilized his skills to help small businesses grow and flourish in both the local and international markets.

What Are the Traits of a Successful Entrepreneur?

8/17/2021

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It is not uncommon to find a list of the attributes that you can find in a successful entrepreneur. You will often encounter perseverance, patience, persistence, and focus as the traits that you need to possess if you want to survive in this unforgiving industry. To further develop your list, Richard Bishara added some of the behavior that you will not traditionally come across, but you will surely benefit immensely from these traits.

A Successful Entrepreneur Say No

Most successful entrepreneurs will just accept all the opportunities that are coming their way when they are just starting. Nonetheless, it is also important that you know when to turn down an opportunity, especially when you know that it will not support your business or any of your priorities. To be a successful businessman, you need to be clear on the things that are important to you. When operating a business, you will understand how there is not enough time to say yes to all the opportunities and requests that you are receiving. Assess your priorities and you will know when to say yes or no to an opportunity as advised by Richard Bishara.
 
They Take Their Much-Needed Break
 
When you are just starting to open your business for operation, you might think that you have to invest long hours of hard work each day to guarantee a bright future. We will not argue with that notion. It does take a long time and a great amount of effort to ensure that your business is developing and thriving. However, a successful entrepreneur will also understand that it will be impossible to sustain the same amount of effort and energy for a long period. Our capacity to remain productive and the nature of our business will determine how long we can last. Once you think that you are close to your burning point, you need to take a break. You must recharge your stamina and energy occasionally.
 
Do Not Be Afraid to Break Rules
 
Your idea of how your business is supposed to be is unique. It can be a culmination of the community’s idea, the opinion of your loved ones, and your own beliefs and values. Richard Bishara thinks that you should never be afraid to break some rules if you think that it does not suit you. For instance, the regular office hours are from 9:00 am to 5:00 pm. However, some of us will have kids that will come to school at seven and go home at around 3:00. Perhaps you can think of starting your business early and closing your business before your kids go home. You don’t have to be just like the other businesses. Even on the off chance that your business operation does not conform to the standard, as long as you think that it will be beneficial, do not be afraid to implement a new rule.
 
Finally, a successful entrepreneur also knows how to take better care of themselves as Richard Bishara believes. It will ensure that you can also take good care of your business and your employees.

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How to make your marketing more effective? Richard Bishara Tips

12/24/2020

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For some people, marketing is not a science but real art. Some business leaders think it is magicians' business. They are convinced, as the sun goes down tonight, marketing will drain their cash. While its costs are apparent, its results don't always appear at first glance.

Are you active in marketing? Do you want to act positively on the results of your business? Do you want to explore your goals? Here are Richard Bishara's tips to keep in mind to make your marketing more effective.

Take your chance

Not every product, service, or idea is launched blindly. We cannot know their destiny until we put them on the market. Some will die prematurely, others will experience tremendous success. However, any marketing manager must calculate his risks and differentiate himself as much as possible from his competitors.

Many inventors failed in many launches before they hit the mark. They were then able to reach people, their market, show them the interest of their invention, touch us in our sensitivity. Why did they succeed one day? Because they learned from their failures and started over using other marketing strategies.

Don't be afraid to leave your comfort zone. Try new things. If you're afraid of shooting yourself in the foot, test your inventions and new products, on a sample of your market. Or why not, offer them to your acquaintances to the know-how they feel.

Copy and invent

You may have heard of The Good Artist Creates, The Best Chipe. There is nothing wrong with borrowing a good idea that has already been successful. Even if it comes from another company, or why not, from one of your competitors, you can adapt it and make it your own. Just make sure that it is aimed at your target customers and that it is not a simple copy, without any interest.

A large number of companies participate in trade fairs. They advertise on the web. They offer an iPad to attract more customers. They provide free training in the form of a web conference ...
Observe around you and take note. How do other businesses get the attention of new customers? How do they increase their turnover? What works and what fails? The ingenuity of your marketing idea is irrelevant until it produces results.

Marketing innovation & tradition

Keep your marketing actions that have already been proven. New marketing approaches such as social networks or the animation of communities on the web are working very well. But when it comes to budgeting your expenses and measuring the risk to your popularity, keep in mind that there are good, old fashioned marketing methods that are still effective today.

If you want to try to attract new customers through Facebook, why not. But don't drop your operators or your flyers. So if Facebook doesn't get you what you hoped for, you won't have thrown all your eggs in one basket and keep your success.

Don't forget how you succeeded

This sounds a little simplistic and yet it doesn't get much more true: If a marketing method works, stick with it. Some companies are distracted by new ways of approaching their market. Their sales team, their marketing agency, and their partners are always challenged to find innovative ideas.

Ok, it is indeed very fair to look for new ideas to present your offer. But never throw away your winning strategies. Don't stop your winning marketing campaigns and actions.

Conclusion
According to Richard Bishara NJ Successful marketers have some common factors:
  • their marketing target is clearly identified, we know who the target customers are
  • their strategy is easily translated into concrete actions to be carried out
  • they are implemented with enthusiasm and vigor
Good marketing starts with strategic and logical thinking. But it won't do any good if your team doesn't follow you. You have to generate enthusiasm.
  • Have you ever used one of these tips? Which?
  • Share your other marketing tips in the comments.

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Richard Bishara NJ - Tips to become a marketing pro

10/19/2020

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Marketing is one of the fundamental roles in your business. Whether you want to establish yourself as a leader in your market or improve your brand image, you will need to adopt one or even several strategies. But how can you optimize your marketing actions? What are the qualities required for this position and what innovations must be understood to ensure the success of your strategy?
Here are Richard Bishara NJ tips to be a foolproof marketer!


1 - Be creative
The profession must constantly reinvent itself, with new ideas, new products that will be the trends of tomorrow. With the proliferation of technologies and applications, creativity is now multi-channel and multifaceted. All the elements and technologies must be linked to a single goal: to make our life easier and to optimize it. Innovation relates to the creation of new products but also to the improvement of existing products. The proof with the success of connected objects, which optimize everyday objects such as a toothbrush or a watch.


2 - Knowing how to innovate while remaining simple
"Ergonomics, simplicity and completeness": according to Google these are the criteria for creating an innovative product. New services must be easy to use and understandable. The consumer is constantly in demand and will not hesitate to go to a competitor if the neighboring product seems easier to use. While we are always chasing time, today's apps are here to save us time. Interfaces must be "user-friendly" in order to be integrated into the daily use of consumers.


Facilitate collaboration
Innovation is present at all levels in the company: it is important to give everyone a chance. Training, brainstorming of ideas… Very often, employees within a company do not share their ideas for fear of being laughed at or ignored. However, it is often the ideas of which we are less certain that work the best. So do not hesitate to encourage sharing within the company.

Share your experience 
Do not hesitate to share your marketing experience, whether it is internally within your company or externally. The profession and its developments are often poorly understood or relegated directly to the purely advertising aspect. Sharing skills with training will help other departments and your partners to understand you and better understand the purpose of the profession: the visibility of the business, whether offline or online. To know everything about marketing, we invite you to consult Richard Bishara.
 Marketing professionals, we hope you found this article useful and that these tips will help you excel in your field.

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Richard Bishara - Marketing Expert

10/6/2020

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View all of Richard Bishara's Presentations on SlideShare.When Richard bishaara moved to the USA and mastered digital marketing, which gave him the opportunity to expand, develop, and sell small businesses.

https://www.slideshare.net/richard-bishara

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Richard Bishara NJ - 5 Major Trends In digital Marketing

9/8/2020

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The onset of the COVID-19 pandemic has led to millions of businesses shifting their services online. Due to stiff competition from other service providers, these businesses have to find a way of surviving online. According to Richard Bishara NJ, business owners must familiarize themselves with the latest trends in digital marketing to remain competitive. 


Richard Bishara New Jersey, believes that the following major trends in digital marketing will make things easier for them to effectively gain and interact with their customers. Businesses are competing for almost  the same customers as they build trust and loyalty. However, retaining these customers is a huge task for everyone aiming at creating brand awareness. Here are a few trends that you should know. 
Personalized Content
Creating buyer personas will enable you to share hyper-personalized content that specifically addresses your customer base.This will increase engagement, boost loyalty, and generate quality leads for your business. Make good us of customer relationship management software such as HubSpot to easily segment your customers according to location, interests etc.

Influencer Marketing 
Influencers are known for their powerful presence on social media platforms, with a large number of dedicated and loyal followers. Choosing the best influencers to market your brand can be a viable way of attracting prospective customers who may be interested in your products and services. 

Chatbots
Chatbots incorporate Artificial Intelligence to gather data, give suggestions, respond to questions, as well as creating a distinctive experience for your customers. Moreover, chatbots provide 24-hours customer service by constantly messaging visitors to your website.This saves you time and money that would have been spent in hiring new customer service employees.   

Marketing Automation 
Marketing automation plays a vital role in creating and sending individualized content for your segmented customer demographics. Just like chatbots, you can save time by scheduling your posts in advance, and set up promotions for your products. Therefore reaching more customers. 

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RIchard Bishara - 5 Cardinal Rules of Creating SEO Friendly Content

9/3/2020

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Having a professional business website that conveys a strong message can prove to be a great leads or sales generating tool. However, the key here is to convey the right message, one that helps you connect to your target audience at a higher level. Which is why investing in good SEO friendly content is essential.


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The purpose of creating quality content is not just to make your business site look good. You want the right people to read what you are writing. And that means your content also needs to rank higher in the search engine result pages. Because it’s a proven way to reach out a bigger section of your target audience.
Since people are regularly searching for topics relevant to your business (regardless of the industry you are in), you don’t just need content, you need content that impresses both — the readers and the search engines. In short, you need in-depth, SEO friendly content that ranks in the top ten search results.
Source: 
https://www.lyfemarketing.com/blog/seo-friendly/


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Richard Bishara - Small Business Marketing Ideas & Tips

8/27/2020

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It’s always a good time for business owners to think about the most effective small business marketing ideas. Maybe your messages don’t seem to be landing as they have in the past. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. Here is a list of small business marketing ideas and tips to give you a competitive edge.
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Make Data Cleaning a RoutineKnow Your AudienceWhen considering small business marketing ideas, think about your audience.
Ask yourself these questions:
  • Who are they?
  • What do they do?
  • How can you help them do it better?
Source: https://www.outboundengine.com/blog/marketing-ideas-for-small-business-owners/

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Richard Bishara - Digital Marketing News & Views

8/22/2020

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PictureRichard Bishara Digital Marketing Expert
The best things about Marketing is that it features daily breaking news stories about all aspects of the digital marketing industry so you can get most of your digital marketing news from the one place. The writers at Marketing Land often publish practical tips and strategies you can use in your own digital marketing campaigns. However, one of our favourite things about this website is that it features specialist articles written by subject matter experts.



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​​It’s Super Useful For:
Keeping up to date with important upcoming launches and digital marketing announcements and helping you to stay ahead of the competition.


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Richard Bishara - Online Marketing Expert

8/13/2020

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With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? It is. In fact, "constant" internet usage among adults increased by 5% in just the last three years, according to Richard Bishara. And although we say it a lot, the way people shop and buy really has changed along with it -- meaning offline marketing isn't aseffective as it used to be.​
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Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.

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How Digital Marketing has Revolutionized Businesses Across the Globe?

7/21/2020

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HOW DIGITAL MARKETING HAS REVOLUTIONIZED BUSINESSES ACROSS THE GLOBE?Picture
Richard Bishara is a very passionate and dedicated entrepreneur who has seen it all in the business world. He has witnessed first-hand how very many business entities have been disrupted by technology. Some have survived the onslaught by embracing these disruptions while others have been wiped out completely for not taking heed of the new market forces.

Businesses world over are slowly coming to terms that the future lies in the digital age and various platforms that come with it. His versatile nature is what has set him apart from the rest of the crowd and enabling him to constantly be ahead of his time. Being one of the pioneers of the digital age in the world of business, Richard Bishara New Jersey is at the forefront of helping businesses cope with this new concept by taking their activities online.

According to him, the internet has become one of the easiest and cheapest ways to do business in this day and age.  This has been precipitated by various social media platforms such as Google search engines, Twitter, LinkedIn, Twitter, Instagram, Facebook, and many more. This is because the internet age has made the world become a global village, whereby, one can access information from any parts of the globe wherever they are.

That is why it is always of great importance for businesses to have strategies in place on how to approach digital marketing. Especially if they want to divert most traffic to their links and web pages then their site-wide links must be set in such a manner eclipsing a menu form, which in turn directs any visitor with ease to other pages of your website.

Such simple and effective actions make them learn more about your products and services, leading to actual sales. This is the same with social media platforms where businesses advertise their products and services and potential clients have a wide range of prices and products to choose from.

Richard Bishara concludes that only businesses flexible and innovative enough to make use of digital platforms will survive through time.

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